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tv ads targeting men

Dieting companies now targeting men - CNN.com
Mar 23, 2012 . Weight Watchers took a direct approach, with television spots that explicitly tell men it's OK to diet. One commercial proclaims "Weight Watchers .
http://www.cnn.com/2012/03/23/health/beauty-dieting-men/index.html

Constructing a tv ads targeting men Equation

Old Navy Targets New Campaign to Men | News - Advertising Age
Jun 8, 2011 . Old Navy is launching its first campaign specifically targeting men, intent on . HalfIncreasing TV Advertising Impact in a High Definition World .
http://adage.com/article/news/navy-targets-campaign-men/228051

If two quantities multiply to get zero, does a = 0 or b = 0? or both?

What about the following equality

Which Brands are a Slam Dunk for Targeting NCAA Basketball ...
Mar 28, 2012 . On the men's side, commercial air time is carefully orchestrated. TV timeouts are scheduled immediately following a dead ball situation with 16, .
http://www.experian.com/blogs/marketing-forward/2012/03/28/which-brands-are-a-slam-dunk-for-targeting-ncaa-basketball-tournament-viewers/

Ad Targeting - Fresh daily news for media buyers and planners. All ...
targeting-technologies media buying & planning news. . “There is hardly a program or ad on TV these days that doesn't ask its viewers to like its Facebook .
http://www.mediabuyerplanner.com/cat/targeting-technologies/

Can dogs really be an ad man's new best friend? - Telegraph
Feb 14, 2012 . Can dogs really be an ad man's new best friend? TV commercials targeted at canines puzzle one viewer – and her pet. Watching the super .
http://www.telegraph.co.uk/family/pets/9079456/Can-dogs-really-be-an-ad-mans-new-best-friend.html

Solving for x, we get two different values : x = 2 and x = -3

Marijuana Law Reform Ad Contest - NORML.org - Working to ...
Approximately 2600, 30-second TV ads, 27.5 million households targeting men's programming (Comedy Central, ESPN, Speed, Versus, Sci-Fi, Golf Channel, .
http://norml.org/component/zoo/category/marijuana-law-reform-ad-contest

JCPenney Accused of Sexism Again With Phoebe Cates Spot ...
Oct 3, 2011 . The Digital Problem Why TV ad dollars won't be moving online—at least . of clothes targeted at men old enough to be her dad (as represented .
http://www.adweek.com/adfreak/jcpenney-accused-sexism-again-phoebe-cates-spot-135412

Using the FOIL method of multiplying two binomials, we obtain the function

OneRiot Blog
Sep 13, 2011 . OneRiot delivers socially targeted mobile advertising for clients such as The Gap, . Chevy ran TV ads during the half time show, targeting an audience which was . Targeting ads to “Sports Guys” using implicit Twitter data.
http://blog.oneriot.com/

RevolutionPAC releases first TV ad: Plastic Men » Revolution PAC
Sep 12, 2011 . RevolutionPAC releases first TV ad: Plastic Men . constitutional message with targeted TV advertising campaigns complemented by billboards .
http://www.revolutionpac.com/2011/09/revolutionpac-releases-first-tv-ad-plastic-men/

HowStuffWorks "Does gender-targeted advertising work?"
"Characteristics of the World's Most Successful TV Advertising. . "Men buy Mars, women prefer Galaxy: Gender targeting is advertising industry's secret weapon.
http://money.howstuffworks.com/gender-targeted-advertising1.htm

Men buy Mars, women prefer Galaxy: Gender targeting is ...
Mar 18, 2010 . Forget sexual stereotyping, gender targeting is the latest mantra as food . In the Mr Brain's commercial now running on TV, the man of the .
http://www.independent.co.uk/life-style/food-and-drink/features/men-buy-mars-women-prefer-galaxy-gender-targeting-is-advertising-industrys-secret-weapon-1922941.html

Television advertisement - Wikipedia, the free encyclopedia
placing the advertisement on television via a targeted air time media buy that . to younger men, this is due to the fact that younger men are watching TV less .
http://en.wikipedia.org/wiki/Television_advertisement

New TV ad targeting Kerrey
Mar 23, 2012 . Americans for Prosperity has a new ad out critical of New York's Bob Kerrey. See it here: The ad riffs off of . New TV ad targeting Kerrey. by Street Sweeper on . I don't care where the man says he lives. When he gets snotty .
http://leavenworthst.com/2012/03/23/new-tv-ad-targeting-kerrey/

The Price of Happiness: On Advertising, Image, and
groups to create and act in mock television commercials that . presents images of men and women which are limited . Although ads targeting boys and men .
http://www.media-awareness.ca/english/resources/educational/lessons/secondary/body_image/upload/The-Price-of-Happiness-On-Advertising-Image-and-Self-Esteem-Lesson-Kit.pdf

What kinds of targeting are available in Google TV Ads? - TV Ads Help
There are several types of targeting available in Google TV Ads. Within your TV . you can target men who are 18-49 and interested in photography, or women of .
http://support.google.com/tvads/bin/answer.py?hl=en&answer=159483

Relating Linear and tv ads targeting men

  • A Tiger at 60: How Kellogg's Tony Is Changing for ... - Advertising Age
    Aug 29, 2011 . Ad Age Marketer Contact List available for purchase · Ad Age's exclusive . Frosted Flakes is reaching out to fathers with TV ads that show a dad, son and . More than half of men ages 18 to 64 identify themselves as the primary . all but eliminate kid-targeted ads for sugary cereals such as Frosted Flakes.
    http://adage.com/article/news/kellogg-s-tony-tiger-60-changing-a-age/229493/

  • Simulmedia raises another $6M for TV ad targeting
    11 hours ago . (gigaom.com) -- It's been about a year since TV ad targeting firm . Not only has it become more necessary for men to pitch in at home, but with .
    http://money.cnn.com/news/newsfeeds/gigaom/articles/video_simulmedia_series_c.html

  • thinkbox - Audience Profiles
    Thinkbox is the television marketing body for the main UK commercial . the explosion of channels has enabled targeting of tighter, smaller groups with specific . Young men remain one of the lightest viewing audiences of TV, and also one of .
    http://www.thinkbox.tv/server/show/nav.914

  • Dumb Man Commercials | The Mary Sue
    Mar 23, 2012 . A popular trend in commercial advertising is the dumb man premise -- men (or . products are not being targeted towards all humans desiring a clean . She returns to her husband who is sitting on the couch, watching TV, and .
    http://www.themarysue.com/dumb-men-commercials/

  • Sex in Television Advertisements: The Use of Women in Selling ...
    ????????????????????????. LANGUAGE AND CULTURE REVIEW. 73. Sex in Television Advertisements: The Use of Women in Selling Male-Targeted Products .
    http://www.mfu.ac.th/school/liberalarts/Sex%20in%20Television%20Advertisements.pdf

  • Dems target Romney in TV ad as 'two men trapped in one body ...
    Nov 28, 2011 . Democrats unleashed an attack ad - Trapped - targeting Mitt Romney in his . TV ad portrays Romney's political career as “the story of two men .
    http://www.postonpolitics.com/2011/11/dems-target-romney-in-tv-ad-as-two-men-trapped-in-one-body/

Nestle designs TV ad to appeal directly to dogs | The Raw Story
Sep 30, 2011 . Nestle designs TV ad to appeal directly to dogs . seeking to conquer the dog food market with special advertising targeted at men's best friend.
http://www.rawstory.com/rs/2011/09/30/nestle-designs-tv-ad-to-appeal-directly-to-dogs/

Yahoo! Advertising Solutions | Yahoo! Blog - Yahoo!
s third slate of original video programming targeted at men, including a talk show . By complementing television spots with mobile search ad buys, advertisers .
http://advertising.yahoo.com/blogs/advertising/

Advertisement Review: Dr Pepper TEN commercial 'It's not for ...
Some claim that it is sexist and offensive and should be pulled from TV (if it hasn't been already). Here is my . This ad is clearly targeting men and it did just that.
http://sarahmkirkpatrick.hubpages.com/hub/Oh-how-the-tables-have-turned

Name A Type Of TV Commercial That's Usually Targeted At Men ...
Name A Type Of TV Commercial That's Usually Targeted At Men.
http://www.facebookfamilyfeud.com/family-feud-questions/family-feud-answers0173.html

Nick Harrison: Dr Pepper's risky strategy — niche marketing or ...
Oct 31, 2011 . One brand targeting men is Miller Lite, with TV commercials that depict a man with his male friends who tell him that ordering a beer other than .
http://www.chicagobusiness.com/article/20111031/BLOGS06/111039993/nick-harrison-dr-peppers-risky-strategy-niche-marketing-or-alienating

First Ketel One TV Ad is Insulting and Lame - BusinessWeek
May 22, 2009 . Bottom line: This TV work is forgotten before the ad actually comes to . consider this ad offensive because its targeting men and not women.
http://www.businessweek.com/the_thread/brandnewday/archives/2009/05/first_ketel_one_tv_ad_is_insulting_and_lame.html

tv ads targeting men Expressions

Dumb men commercials | MetaFilter
Same as ads targeting men who show fat middle aged dudes . If there's one thing I've learned from TV commercials it's that men are .
http://www.metafilter.com/101787/Dumb-men-commercials

Newspaper Marketing Agency | Why Newspapers
Adding newspapers to your TV schedule can correct the imbalances in audience . A crucial weakness of commercial TV is that it under-delivers against some key audiences - men, 16-24's, AB's and Londoners. The chart below shows the % of impacts delivered by commercial TV compared to the % of . Targeting 16-24s .
http://www.nmauk.co.uk/nma/do/live/whyNewspapers?sectionArticleTypeId=52

For example:

When these expressions are expanded, they take on the General Form of quadratics:

First Ketel One TV Ad is Insulting and Lame - BusinessWeek
May 22, 2009 . Bottom line: This TV work is forgotten before the ad actually comes to . consider this ad offensive because its targeting men and not women.
http://www.businessweek.com/the_thread/brandnewday/archives/2009/05/first_ketel_one_tv_ad_is_insulting_and_lame.html

Forms of tv ads targeting men Functions

General Form

The general form for a quadratic function is given as:

FactCheck.org | A Project of the Annenberg Public Policy Center
A pro-Obama TV ad says that “big oil” pledged $200 million to help Mitt Romney, making him the industry's “$200 million man.” But that's a pretty slippery claim. The fact is . some of the group's claims miss the mark. A TV ad targeting Hatch …
http://www.factcheck.org/

Gender-targeted advertising, or “Coke Zero is for Bros!” | miranda ...
Nov 6, 2011 . The television ads (they were also shown in movie theaters. . before each movie I saw in the first half of 2007) targeted men in the cheesiest .
http://mirandaceleste.net/2011/11/06/gender-targeted-advertising-or-coke-zero-is-for-bros/

Perhaps the most important aspect of having the general form with the letter coefficients in front of the variables is finding the roots, or x intercepts, of the equation by using the chase bank locations ok.

Targeted Advertising in Magazine Markets
We examine the scope and value of targeted advertising in the magazine industry. . homogeneity according to gender may be desirable for television advertisers. . are men, although the extreme values show considerable divergence, with .
http://arrow.hunter.cuny.edu/media-economics-workshop/conference-papers/Chandra%20Kaiser%20Magazines.pdf

Vertex Form

The Dirty Secret: Why TV Ad Spend Still Beats Mobile Ad Spend
Apr 4, 2012 . Learn why advertising dollars are still flooding to TV, even as consumers spend more time . Mobile Ad Targeting Problems #mobile #ad #men .
http://snaphop.com/blog/3027/the-dirty-secret-why-tv-ad-spend-still-beats-mobile-ad-spend/

The point (x,y) of the vertex is given by (h,k) in the equation

Where h and k can be written in terms of the coefficients a,b, and c of the General Form

About - Dumb Dumpers
The next phase of TV advertising targeted 'White Van Man', or the unregistered waste carriers who offer to remove waste for householders at reduced cost - only .
http://www.dumbdumpers.org/about.asp

We plug the general form coefficients into our equations for h and k

Sarah Haskins // Current TV
Sarah Haskins is a writer and performer for Current TV's infoMania where, in addition to her role as the "Target Women" . Sarah Haskins in Target Women: Broadview Security . Single men in commercials look good, drive fast, and drink beer.
http://current.com/groups/sarah-haskins/

Factored Form

How stupid are men? | Patrick Wanis
Feb 23, 2011 . In this week's Success Newsletter, I would like to explore the controversial topic of how stupid are men – based on the way TV commercials are .
http://patrickwanis.com/blog/how-stupid-are-men/

Simulmedia raises another $6M for TV ad targeting
It's been about a year since TV ad targeting firm Simulmedia raised money, . If your company's target audience is average, middle-aged men who don't like .
http://njuice.com/simulmedia-raises-another-6m-for-tv-ad-targeting

Graph the quadratic function in factored form

Finding the Roots of tv ads targeting men

Canadian Media Cos. Try Private Exchange; Simulmedia's TV Ad ...
8 hours ago . Try Private Exchange; Simulmedia's TV Ad Network Fills Bank . for another round of funding for his targeted TV startup, Simulmedia. . Max Knight: Attribution as described here seems to be something of a straw man.
http://www.adexchanger.com/ad-exchange-news/tuesday-05012012/

Let the Nanotargeting Begin - NYTimes.com
Apr 15, 2012 . The fusion of political campaign targeting and consumer marketing goes . about which television show to run ads on, to the content of targeted emails, . The men and women who earn a living by selling microtechnology to .
http://campaignstops.blogs.nytimes.com/2012/04/15/let-the-nanotargeting-begin/

Use Your Advertising Dollars to Reach the Female Demographic
How to identify where their targeted segment of the female market is, and the . do tend to watch more television than men, they watch more daytime TV, which is .
http://www.myarticlearchive.com/articles/8/065.htm

Advertising to Baby Boomers
6 days ago . International Marketing/Advertising Techniques Targeting Baby Boomers . as to why SCDP trashes television advertising, with its one-man TV .
http://www.advertisingtobabyboomers.com/

Graphing

Taste Profile Ad Targeting | what's watched
The model was borrowed from television and print ad campaigns, which have been . What We Built: A Taste Profile Targeting Platform for Mobile Applications . less while getting more than we would have by working with a middle-man.
http://whatswatched.com/services/pbat

Upfronts 2012: Yahoo Announces New Shows For Katie Couric, Jeff ...
5 days ago. new shows targeting men at a New York presentation before ad buyers. . and meet with potential advertisers in TV-style upfront sessions.
http://www.hollywoodreporter.com/news/upfronts-2012-yahoo-new-shows-katie-couric-tom-hanks-jeff-goldblum-316562

Beer Commercials: A Brief History
But, the cornerstone of American TV advertising was (and largely still is) what experts . One observer commented that Mabel could "compel any man to leave .
http://www.beerhistory.com/library/holdings/beer_commercials.shtml

The tv ads targeting men Formula

TV Advertising
Mar 24, 2012 . We give specific information about TV advertising. . of the targeted population about 15 times in order to have our TV advertising make some .
http://www.squidoo.com/ad-excellence

The Fundamental Theorem of tv ads targeting men Polynomials

Suppose m and n are numbers such that

Facebook Expands Targeting Opportunities for Advertisers
If I'm listed as single, I might be interested in dating ads. . advertise it to the 680 college aged men listing Ithaca as their network or to the 1940 men . interests/ movies/TV shows (like the ad I saw for the Sopranos targeted to me, I am guessing .
http://www.sugarrae.com/social-media-sphere/facebook-expands-targeting-opportunities-for-advertisers/

We can multiply both sides by n and put all the terms on one side to get

Weight loss company marketing to men | abc30.com
Jan 25, 2012. analyst Charles Barkley in the new weight watchers TV ads. . That's why Weight Watchers is launching a new campaign targeting men, and .
http://abclocal.go.com/kfsn/story?section=news/health/health_watch&id=8516416

*If m and n are solutions to x2 + bx + c = 0

then

Texas Digest: Dewhurst targeted in new TV ads
POLITICS Dewhurst targeted in ads Political committees tied to the conservative Club for Growth launched television ads targeting moderate Republicans in .
http://www.statesman.com/news/texas/texas-digest-dewhurst-targeted-in-new-tv-ads-2077915.html

In other words, given the general form of a quadratic equation

if a = 1,

-b = sum of the roots of the quadratic polynomial

c = product of the roots of the quadratic polynomial

which is the same as (keeping in mind that a = 1)

Primaries show negative campaign ads work | McClatchy
Jan 22, 2012. in TV ads targeted his presidential candidate, former Massachusetts . and it created the perception of an affluent man unwilling to reveal the .
http://www.mcclatchydc.com/2012/01/22/v-print/136589/primaries-show-negative-campaign.html

Factoring tv ads targeting men

Beet.TV
TV, Ross Honey, GM of Xbox LIVE Entertainment and Advertising, says that there . TV networks, video game publishers and consumer brands targeting men, .
http://blip.tv/beettv/rss

For example, given the polynomial below

The Marketing Corner: Targeting Men with Social Advertising ...
The Marketing Corner: Targeting Men with Social Advertising. By Adele Lassere Created: December 1, 2011 Last Updated: December 4, 2011. Related articles: .
http://www.theepochtimes.com/n2/business/the-marketing-corner-targeting-men-with-social-advertising-151500.html

For example, given the quadratic equation below

when asked to find the roots using factoring, the result would be

Herman Cain Smoking Man: Viral Videos Threaten Political TV Ad ...
Oct 27, 2011 . The roughly 45 percent of total campaign funds that end up being spent on TV ads is no longer commensurate to their actual power or reach.
http://www.thedailybeast.com/articles/2011/10/27/herman-cain-smoking-man-viral-videos-threaten-political-tv-ad-market.html

Some marketers targeting Latinos wherever they may be
Jun 20, 2011 . One in three Latino men are thought to purchase the product. . ads in People en Español, Selecciones, Siempre Mujer and TV y Novelas in .
http://www.hispanicmpr.com/2011/06/20/some-marketers-targeting-latinos-wherever-they-may-be/

Therefore, the given quadratic equation can be thought of as

Romney Campaign Pulls Anti-Santorum Ad In Pennsylvania While ...
Apr 9, 2012. pulled a TV ad targeting Rick Santorum from Pennsylvania stations until further . As I've said earlier, Romney is inherently good decent man.
http://www.mediaite.com/online/romney-campaign-pulls-anti-santorum-ad-in-pennsylvania-while-daughter-bella-is-hospitalized/

Completing the Square

Earlier we talked about square quadratic polynomials of the forms (x + α)(x + α) and how these expand to become of the general form:

The roots of the quadratic polynomial above are - and - from

which means that

The above is easy to solve, by taking the square root of both sides of the equation such that

which means that

but since a quadratic polynomial must have 2 roots, we say that

which is better written as

Women in TV [Archive] - Physics Forums
Is this what Men and women who fought for equal rights for women wanted? . Male-targeted TV often objectifies women, female-targeted TV often makes . If in your nation, women are portrayed on TV or in TV advertising as .
http://www.physicsforums.com/archive/index.php/t-61812.html

Is Contextual Advertising Bullshit? [splitbrain.org]
Oct 20, 2008 . TV ads are not contextual targeted. . How target groups are determined isn't always clear to me but at least the women/men targeting is very .
http://www.splitbrain.org/blog/2008-10/20-is_contextual_advertising_bullshit

Are women more susceptible to food ads than men? - Healthy Food ...
Apr 6, 2011 . Are women more susceptible to food ads than men? Tv ads 003. Kids are very responsive to the messages in ads, often not even aware of their .
http://herbalwater.typepad.com/ayalas_herbal_water/2011/04/are_women_more_susceptible_to_food_ads_than_men.html

Romney Ads Appear in Academy Award Red Carpet Coverage as ...
Mar 9, 2012 . Women are watching more television than men, Feltus said, so it could . of his larger ad buys, not any specific targeting the campaign is doing.
http://kantarmediana.com/cmag/press/romney-ads-appear-academy-award-red-carpet-coverage-he-targets-women

is now of the same form as

and can easily be factored as

Thus we end up with

The third step is to find the square root of both sides of the equation:

to end up with

Yes on 1 advocate targeted after TV ad — Politics — Bangor Daily ...
Oct 29, 2009 . Yes on 1 advocate targeted after TV ad. By Kevin . and still believe that marriage is a union between one man and one woman,” Nimocks said.
http://bangordailynews.com/2009/10/29/politics/yes-on-1-advocate-targeted-after-tv-ad/

Sports Sponsorship | DIRECTV | Advertising Sales
Sports Advertising | Enhanced Sports Sponsorships | Live Sports | Specialized . DIRECTV's sports advertising platform features enhanced programming and targeted . This is the best way to watch a NASCAR® race on TV. . Viewers can access up to 68 live games of the NCAA Division 1 Men's tournament, all in HD.
http://www.directvadsales.com/Sponsorships.aspx

and

Marketing the Nation
Several of the men's ads seem to be targeting men as consumers with a sense of . by Mary Cross alludes to the fact that print and TV ads sell us gender identity.
http://nari.angelfire.com/marketingthenation.html

tv ads targeting men and Geometry

Yell Group – Historic advertising – other
The first Yell.com TV campaign Just Yell, launched targeting men and women with Internet access. The ad features a series of 5 vignettes showing different .
http://www.yellgroup.com/about-yell/yell-uk/yell-uk-advertising-and-promotion/historic-advertising-other

binder pages
Food is advertised in more than half of all ads targeting children, and children see an average of . newspaper, billboard and Internet ads; TV is where the majority of these advertising . Caribbean: Dead Man's Chest.” Sponsorship of cultural .
http://www.bmsg.org/pdfs/BMSG_Junk_Food_toolkit.pdf

Daytime TV spots are more likely than primetime ads to target ...
Mar 1, 2006 . Daytime TV is still largely a woman's world, judging from the ads that . The proportion of commercials targeting men is relatively consistent .
http://www.highbeam.com/doc/1G1-143488719.html

Reach Your Customers This Holiday Season With Google TV Ads ...
Oct 4, 2010 . Knowing that your audience skews more heavily toward men, you can use the Google TV Ads targeting tool to instantly get recommendations .
http://google-tvads.blogspot.com/2010/10/reach-your-customers-this-holiday.html

The Erotic History of Advertising
Against the far wall a man sits up in bed, sheets to his hips, talking on the phone; . A seductive ad targeted to women ran in issues of magazines in 1976 (see fig. . The company invested $500000 in television and magazine advertising to .
http://www.aef.com/on_campus/classroom/book_excerpts/data/2476